Hockey Experience
Client: ABN AMRO Foundation
Services
Concepting
Brand Activation
The results
Schools
40
End days
17
Kids
6K+
We have created the Hockey Experience program for the ABN AMRO Foundation, bringing together hockey life skills lessons based on the Hockey Experience brochure with a corresponding training program. Through this program, we contribute to the opportunities and possibilities for this Next Gen group.
The Gameplan
what we did
ABN AMRO Foundation focuses on children growing up in less privileged environments, both financially and socially. As the next generation, it is essential to provide these young individuals with an opportunity to discover their interests and talents. The foundation assists this group in exploring their interests and talents, imparting knowledge and skills. Encouraging these children to unleash their full potential is an investment in the future.
The Hockey Experience is a hockey and life skills program designed for children in grades 5 through 8 (possibly extending to grade 4) from schools with students facing disadvantaged situations. Through this initiative, children growing up in less privileged environments, whether financially or socially, have the chance to discover their interests, strengths, and sources of energy. By exploring these aspects, children gain confidence in their own knowledge and abilities. The goal is for children to experience joy in the sport while addressing life skills in a playful manner.